About Us

Located in Central Wisconsin, From The Forest is proud to be an American company that sources all it's material from North America. Dedicated to providing jobs for more Americans, in 2007 From The Forest built their first plant near Vice President Susan Lang's hometown in Weston, Wisconsin. Overcoming much adversity From The Forest has thrived, solidifying the company's decision to keep the business in North America.

Founded by industry veterans Tryggvi Magnusson (President) and Susan Lang (Vice President and General Manager). The team understands the responsibility of producing high performing, beautiful flooring at a competitive price. With over 40 years of combined wood flooring manufacturing experience customers benefit from this by knowing the products are designed for stability and long-term wear.

Environmental Stability

Preserving our natural resources and environment are important at From the Forest. The raw materials used for the flooring products are sourced only from managed forests in the United States. and our wear resistant, ceramic top coats and stains are water based and UV cured to protect air quality and our adhesives meet the highest standards for air emissions.

Why From The Forest?

  • Central United States Location - Weston, Wisconsin is in the middle of the North American hardwood supply, reducing inventory and transportation costs.
  • Flexible Manufacturing and Creative Product Solutions - Allows customers many product features to choose from so they can customize and offer unique solutions.
  • Service - Midwest values with an experienced team of customer service and product engineers that will design and make wood flooring that looks great and performs exceptionally.
  • Value Priced Products - Due to efficient raw material sourcing from N. American forests and innovative manufacturing processes.