In Central Wisconsin, USA, far far away from our Founder and President Tryggvi Magnusson’s tiny hometown in Iceland, lies our office and production plant, From the Forest. That’s where we are, working hard to maintain our commitment to produce high performing, ethical, but-most-of-all gorgeous floors and wall products – all at a price that’s more affordable and accessible to our customers.

- American Made Wood products. Built To Last

Quality and Style

With decades of combined wood flooring manufacturing experience, our team at FTF holds a wealth of knowledge to ensure our products are designed for stability and long-term wear. We work to tastefully embody all modern trends, from Farmhouse Shabby Chic to Mid-Century Eco Modern, while still offering traditional and classic styles.

We’re Made in America, We’re Green, and We’re Friendly

We do our very best source our raw materials in the United States. All of the products are made in Weston, Wisconsin. We pride ourselves on being environmentally responsible. Our legacy and expertise are founded in an American Dream-based culture of service, innovation and passion.

It’s About You

We design all of our products for real life, real homes, and real people. Our engineered hardwood flooring and Wallplanks can stand the test of time. We produce our products with efficiency to both benefit the environment around our communities and save you money when you’re checking out.

Our products are meant for your homes, and we’re glad you’ve invited us in!