About Us

Located in Central Wisconsin, From The Forest is proud to be an American Engineered Hardwood manufacturing company that sources all its material from North America. Dedicated to providing jobs for more Americans, in 2007 From The Forest built their first plant near Vice President Susan Lang's hometown in Weston, Wisconsin. Overcoming much adversity From The Forest has thrived, solidifying the company's decision to keep the business in North America.

Founded by industry veterans Tryggvi Magnusson (President) and Susan Lang (Vice President and General Manager). The team understands the responsibility of producing high performing, beautiful flooring and wall products at a competitive price. With over 40 years of combined wood flooring manufacturing experience customers benefit from this by knowing the products are designed for stability and long-term wear. 

From The Forest  has been manufacturing hardwood flooring since 2007, and in 2017 the company expanded their product offerings with an innovative peel and stick wood wall paneling product line, WallplanksWith decades of wood flooring manufacturing experience, Wallplanks customers are confident in the products by knowing they are designed for long term stability and style.

Environmental Stability

Preserving our natural resources and environment are important at From the Forest. The raw materials used for the flooring products are sourced only from managed forests in the United States. and our wear resistant, ceramic top coats and stains are water based and UV cured to protect air quality and our adhesives meet the highest standards for air emissions.

Why From The Forest?

  • Central United States Location - Weston, Wisconsin is in the middle of the North American hardwood supply, reducing inventory and transportation costs.
  • Flexible Manufacturing and Creative Product Solutions - Allows customers many product features to choose from so they can customize and offer unique solutions.
  • Service - Midwest values with an experienced team of customer service and product engineers that will design and make wood flooring that looks great and performs exceptionally.
  • Value Priced Products - Due to efficient raw material sourcing from N. American forests and innovative manufacturing processes.