• Our Story

    Located in Central Wisconsin, USA, a considerable distance from the quaint hometown of our Founder and President, Tryggvi Magnusson, in Iceland, you will find our distinguished office and production facility, From the Forest. Here, we tirelessly dedicate ourselves to upholding our steadfast commitment to crafting exquisite flooring and wall products that not only perform exceptionally but also adhere to ethical standards, all while maintaining an accessible and budget-friendly pricing structure for our valued customers.

  • Quality and Style

    With decades of combined wood flooring manufacturing experience, our team at FTF holds a wealth of knowledge to ensure our products are designed for stability and long-term wear. We work to tastefully embody all modern trends, from Farmhouse Shabby Chic to Mid-Century Eco Modern, while still offering traditional and classic styles.

  • It's About You

    We design all of our products for real life, real homes, and real people. Our engineered hardwood flooring and Wallplanks can stand the test of time. We produce our products with efficiency to both benefit the environment around our communities and save you money when you’re checking out.

    Our products are meant for your homes, and we’re glad you’ve invited us in!

  • We’re Made in America, We’re Green, and We’re Friendly

    We do our very best source our raw materials in the United States. All of the products are made in Weston, Wisconsin. We pride ourselves on being environmentally responsible. Our legacy and expertise are founded in an American Dream-based culture of service, innovation and passion.

Environmental Responsibility

  • Ethical Lumber Sourcing

    The raw materials used for our flooring products are sourced only from managed forests. Our lumber is purchased from suppliers that have active reforestation programs, and share the same ethical values of environmental responsibility. Only a portion of mature trees are cut, leaving other mature trees for seeding purposes, and smaller trees for future logging. We do our very best source our raw materials in the United States.

  • Carb Compliant

    The California Air Resource Board is a state agency that creates regulations governing everything from car exhaust to emissions from televisions. In the wood industry, both the agency and the specific regulations regarding formaldehyde emissions are commonly referred to by its acronym "CARB."

    In California, it is illegal to exceed the formaldehyde emissions set forth by the state government. The CARB certificate number must be listed on the packaging. Flooring that is not marked as CARB Phase II Certified cannot legally be sold in California. At this time, CARB air standard regulations do not apply to all 50 states.

    From The Forest is committed to strict air quality and we strive to meet all indoor emissions criteria. We are dedicated to providing consumers with sustainable and environmentally friendly products. From The Forest is CARB Phase II Certified and has met the requirements to be a NAF (No Added Formaldehyde) Facility.

  • Keeping Dangerous Chemicals Out of Your Home

    Our wear resistant, ceramic top coats and stains are water-based and UV cured to protect air quality. Our adhesives meet the highest standards for air emissions. We can guarantee that there are zero VOCs (Volatile Organic Compounds) and no formaldehyde in our floors.

  • GreenGuard Gold Certifications

    Our products have achieved GreenGuard Certification and are scientifically proven to meet some of the world’s most rigorous third-party chemical emissions standards, helping to reduce indoor air pollution and the risk of chemical exposure.