Made in the USA - Weston, Wisconsin is in the middle of the North American hardwood supply, reducing the environmental footprint as well as inventory and transportation costs. All raw materials are sourced within 500 miles of our factory.
Environmentally Focused – Strict chain of custody standards are followed, and all raw material is purchased from FSC certified sawmills. CARB compliant with zero VOC’s.
Best Top Coat in the Industry – WearMax DWR is used on all of our products and is the most water repellent as well as scratch, scuff and wear resistant finish in the industry.
Service - Midwest values with an experienced team of customer service and product engineers that will design and make wood flooring that looks great and performs exceptionally.
Value Priced Products - Due to efficient raw material sourcing from North American forests and innovative manufacturing processes.
Flexible Manufacturing and Creative Product Solutions - Allows customers many product features to choose from so they can customize and offer unique solutions.